Chicago-native and socially conscious rapper Common will premier in the new 2008 Lincoln Navigator commercial.
The promo is part of the automobile company’s new ad campaign, which will feature Common in next year’s television, radio, and print advertisements. Lincoln executives felt that the rapper/actor’s style of rap and fashion depicted the personality of the new Navigator.
Common is also part of the cross-promotional development segment of the SUV, including associations with Common’s own products such as books, songs, and concerts.
Recommended Video
Memphis Rap Unreleased Video Footage: GNerd, DPKOM & Ryan Buckin, Jookin to Yo Gotti's "Harder"04:57
Memphis Rap [Classics] Koopsta Knicca Rapping Acapella
8Ball Shouts Out MemphisRap.com00:12
Rapper La Chat Hood Homegirl interview