in ,

Yo Gotti: The Chronicles of Cocaine Muzik

Yo Gotti - Self Explanatory

Lil’ Yo became very serious about rapping. He honed his skills and developed his style which was like no other. He became a hood star with various independent releases in which he carved his name in the imprint of Memphis rap as Yo Gotti. He and his childhood friend Grip developed Inevitable Entertainment also known as “I & E”. From his listed influences of Triple 6 Mafia, Al Kapone, Gangsta Black, and Kingpin Skinny Pimp, Gotti released his own underground tape called “Youngster on the come up” using his entrepreneurial spirit along with Grip, he placed the album on consignment at local Mom & Pop record shops which are prevalent in Memphis. With his independent record deal in motion along with him hustling his own tapes out the trunk of his car, regardless of having no single song playing on the radio, Gotti saw his tapes sell like hotcakes making him the hottest rapper in the Memphis streets at the time. Amongst a brief collegiate career at Southwest Community College in Memphis, 2000 was the year when he released “From the Dope Game to the Rap Game” where he saw his album sell so well within the underground arena that the local based independent distributor Select-O-Hits signed him to a small deal which allowed Yo Gotti to double his fan base without major promotions and yet no radio airplay. Nevertheless, the buzz from the album allowed him to be featured on the cover of “Murderdog Magazine” alongside Memphis rap legends Al Kapone and Kingpin Skinny Pimp as well as having his album voted by the publication as one of the best albums of the year. 2001 brought the release of “Self Explanatory” where he continued to give the streets what they wanted and needed but yet received no love from the often dubbed “shady” radio industry. After many attempts to get his records played on the radio, DJs often turned him down. It was not until DJ Howard Q broke Gotti’s hottest record to that date in the club “If I f--k yo B---h”, from there, all of Memphis was now following Gotti. A year later in 2002, he hooked up with the production team the Rap Hustlaz, which comprised of Memphis rapper/producers Nakia Shine and Jack Frost and then inked a distribution deal with TVT records before dropping the album “Life” selling approximately 50,000 copies with no promotion or video. This was the first album Gotti recorded in a professional studio. Things were looking up for Gotti but yet and still Gotti found it tough to get his records played on the radio stations within Memphis. The local hip-hop stations were Hot 107 and K97, with Hot 107 being the station that Triple Six Mafia (now known as Three Six Mafia) had on lock with their own DJs and repertoire of songs that were often played in normal rotation. Hot 107 was known as the station that introduced all local Memphis rappers by breaking their songs first, but yet Gotti still found himself in a political mêlée even when he was the number one candidate to get rotation on the Memphis station where hip-hop lived. He knew that he could not get the Clear Channel owned K97 to give him airplay because they were the powerhouse station of the city and only played mainstream hip-hop and R&B that were serviced directly from the major labels. He knew that he would have had to have a major deal to be considered for airplay on K97. Throughout receiving little if any support from the radio stations, the fact still remained that the streets still bumped his music day in and day out. When Gotti released his widely heralded song “Shawty”, shockwaves floated throughout the south. The record was so big that it became a hit on radio stations in 20 different states, it also spawned a personal phone call to Gotti from the Birdman himself, Bryan “Baby” Williams of the legendary Cash Money Records out of New Orleans, Louisiana which also houses Lil’ Wayne. The call ended with Gotti receiving a million dollar production deal through Cash Money/Universal.

9 Comments

Leave a Reply
  1. Well when it comes too Yo Gotti i cant help but stop whateva im doing n sit down n listen to his album ery thang dat Yo Gotti say is real it hits you after you listen to a song so keep doin what ya doin n keep ya head up !!!!!!!!!!!!!!

  2. man yo gotti is da truth. i love all of his music. wen he came dwn 2cashville wit yung joc n dem otha niggas me n my homegirls was dere.i hada make sure i went. we was up in dere shakin it 2hard on dem h--s. i wuld drink yo gotti’s bath water and i aint bullshitn wit ya. he fine as hell but s--t u best blieve i b up on all of his s--t. I LOVE U GOTTI U DA TRUTH IM YO BIGGEST FAN AND U FINE AS HELL. u needa cme 2da ville n get wit me so we can do sme thangs. 1love

  3. Mane, dat mane hard as steele and been hard. I thank alotta his s--t be real and str8 from tha heart and ppl aint really f----n wit dat type of s--t rite now. Ppl makin s--t juss dat sound good and dat aint all it’s about. Me and Yo went to Grandview 2gether and use to kick it in tha Bay 2gether so my n---a get all my Respect cuz I knw fa sho where he came from and what he had so… DIG DAT to my n---a Yo Gotti and Fam!!!

  4. THIS IS A GREAT ARTICLE TO LET PEOPLE KNOW THE COME UP OF MEMPHIS RAPPER YO GOTTI. THIS IS A WELL OVERDUE SUMMARY OF THE REAL KING OF MEMPHIS. ITS JUST A AMAZING HOW U CAN COME FROM BEING ON GARLAND STREET OFF WATKINS AND BROWN TO RAPPING IN SOME OF THE HOTTEST ARENAS AND CLUBS. THIS WAS A CERTIFIED ARTICLE. KING OF MEMPHIS YO GOTTI NEW MIXTAPE COMING SOON!!!!!!!!

  5. And I’m a Major Yo Gotti fan. Been a fan since day one. I use to dance with One Way Records and when they use to throw the block parties we would get the chance to see Gotti bump out! I’ve been following his movement every since. Far as locking down the city his grind is a great path to follow. Start in the streets and go from there. The street see us :) Royal Hustlaz on the Rise!!!! Ya Diggg!!!!!

  6. I can Dig it. It’s motivation! As I strive to further my career I keep going cause it’s enough money out here for us all to get. I hope everyone in the city of memphis realizes that we can have a music seen more potent than atlanta if we can put all the b------t aside, come together and show the world we started this s--t.
    Crunk came from Memphis, Soul lives in Memphis, and so does blues.

    Royal Hustlaz Ent./ Genetix Productions in the building.

    It’s Love and Motivation Memphis!!!! Let’s Get It!!!

Leave a Reply

Your email address will not be published. Required fields are marked *