While companies like Cadillac, Moet Hennessy USA and Mercedes Benz praise the hip-hop culture on placing them in the limelight..
Jay-Z recently announced he was boycotting Cristal at his clubs after the champagne company’s president indicated that he wasn’t thrilled about the brand’s association with hip-hop culture — comments the rapper called “racist.”
Frederic Rouzaud, the president and chief executive of Champagne Louis Roederer, the parent company of the champagne Cristal, stated to The Economist magazine, “We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
While executives like Noel Hankin of Moet Hennessy USA welcomes the association. “We appreciate that business. We want it. It’s critical to our business success,” Hankin said. “We’ve never had any hesitation or reservation about embracing the hip-hop community.”
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