July, 23, 2006 — (Memphis, TN) Memphis has many outstanding public relations firms, but few of them seemed to understand and/or work in the entertainment and lifestyle field. Talking with many of the region’s entertainers, club owners, fashion labels, etc uncovers a number of area markets that have been grossly undereducated and underserved within Public Relations. Memphis is a corporate city and many non-corporate entities struggle without a publicist, and any knowledge of what a great service PR is. Memphis has outstanding entertainers, jewelers, car companies, fashion boutiques, etc. that the world needs to know about, and VIDA is working to get them exposure.
VIDA strives, on a daily basis, to continue to educate their target markets about Public Relations and offer them their knowledge of the entertainment and lifestyle industries. As a boutique firm, VIDA offers their clients hands-on service, by experienced individuals, at an affordable rate, as opposed to charging higher rates for a