What do songwriters, singers, rappers, musicians, engineers, producers, marketing representatives, graphic designers and volunteer entertainment attorneys, who do not know each other, have in common? They all participated in the city-wide collaborative project Memphis Music Launch which took on a music concept to make one written, performed, and recorded music single in 48 hours. Groups were formed, but only one would win and that was The Delta Collective.
The Delta Collective (Andrew “RAGE” Cooper, Marcela Pinilla, Brad Riales, Tony Riales, Ryan “Mecca” Richardson, Mikel Roby, & Chris Wilhite) consists of singers, songwriters, rappers and producers which blended rock and blues, hip-hop and Latin sounds.
For 90 days following the formation and completely writing a draft recording, the four finalists Arvada, Butta MD, Go Judo Presents: Sunny Uppercut and Delta Collective went to four top studios in Memphis which included Ardent Studios, Archer’s Music + Arts Studio, Young Avenue Sound, and The Grove where they polished up their song.
When the showcase came which was held at the New Daisy Theatre, Delta Collective was chosen due to uniqueness and their collaborative song “Valley of Kings.”
For winning the Memphis Music Launch, the group received a pressing and distribution deal with Audiographics Masterworks and Select-O-Hits, a photo shoot by Joey Miller, logo and branding assistance from SACH