Missy Elliot Figureheads Doritos

The Doritos Collisions ad campaign featuring rapper Missy Elliot debuted on September 17th on US television.

The Doritos Collisions ad campaign featuring rapper Missy Elliot debuted on September 17th on US television. The famous brand of chips is promoting its new mixed flavors: Hot Wings & Blue Cheese and Zesty Nacho & Chipotle Ranch.

The commercial’s soundtrack was created by Missy specifically for the ad. The platinum-selling artist will even take an interactive part on snackstrongproductions.com where web users can personalize their own music tracks and listen to Missy’s mixes.

The agency that created the new Doritos ad confirmed on its website that it is the biggest and most expensive campaign the brand has done this year, besides the Superbowl ad.