Search giant Google introduces ‘Google Trends For Websites,’ to allow users to take a peek at the traffic ranking data from sites around the globe and also to compare the latest search trends.
Formally Google Trends which started two years ago was a means to compare tracked searched data for marketers and researchers. With the new Google Trends For Websites, users can now look at specific domains and compare basic traffic information amongst other domains using user searches.
Features of Google Trends:
* Daily traffic numbers in users (sent from Google search).
* Related sites that were either searched for or visited in that same session.
* The ability to compare up to five sites at a given time with bar graphs and charts for each.
* See the popularity in different regions.
* Estimates of the amount of unique visitors that the site has received over time with charts and graphs.
* It doesn’t give you Google’s raw data — it uses a majority of it’s search data, data from Google Analytics, and some data from market research firms, and other sources.
This tool can be beneficial for those who want to find out what related keywords and searches people are using to get to their domain and competitors. However, all the data for Google “Trends for Websites” is estimated and anonymous opt-in data via the sharing setting in Google Analytics and inorder to get the full effect of “Google Trend For Websites” you must be logged into a Google account to see all of the data.
Now, the question that will possibly plague domain owners is will researchers and marketers abandon the highly criticized Alexa and others services for it’s inaccurate data and move on to utilizing “Google Trends For Websites” which may be more accurate due to a majority of website owners and web surfers using Google to search and Google Analytics for tracking traffic?
Whether or not, in the meantime, the search giant will be going up against established traffic data service only companies such as Alexa, Compete, Quantcast, amongst others.
In other news, Mozilla may be jumping on the band wagon with its FireFox browser by introducing a new unnamed project codenamed “Data” that would introduce an opt-in traffic monitoring. With its 170 million user base FireFox could result in even more reliable reports, but the results would only be based upon FireFox users, leaving out IE, Opera, and dozens other browsers and the Internet as a whole.
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