Most underground artists don’t know they need a Marketing Campaign to successfully launch a project.
Most underground artists don’t know they need a Marketing Campaign to successfully launch a project. A Marketing Campaign is very important because it shows your game plan or your strategy to market. So first thing you would do is make a list of expenses it will take to promote and sell the project. Then make a list of people from their age group to their work class even to the race of the persons you plan to sell to.
If you take these steps and you happen to get the opportunity to discuss a distribution deal, the company would have to give you at-least half of the expenses that you came up with for the project.
Finally, the Marketing Campaign gives you a rough blue print of how you should began to sell your music and yourself as well. Its all about technique.