In 2002, Blacks in America made $631 billion dollars. This alone shows us that black America has money to do great things.
Black America needs to understand the importance of saving; delayed gratification is something blacks need to embrace more. Homeownership is an issue that Black America needs to reshape. In 2002 fewer than 50% of blacks owned homes, while more than 70% of whites were homeowners. Another area of spending that Black America needs to increase is that of books. In 2000, blacks spent $356 on books and in 2002 that decreased to $303. Learning outside of the classroom is something that Black America needs to value more. It is important for blacks to attend college and receive degrees but it is as important for blacks to gain knowledge on their own through books they purchase. The things you learn on your own will stay with you more so than things that are taught in classrooms.
All of this information is important to Black America. The black community needs to understand the power that it has. Many marketers direct their campaigns toward the black community because they know blacks will spend more money than they will save. Once Black America understands the power that the Black Dollar holds it will be able to shape a better future for its communities and the people within it.