According to an announcement by IAC Consumer Application and Portals, Kelly Rowland, Lil Mama and a number of other stars will be celebrity hosts at the new virtual amphitheater “Stage-Z” in virtual world, Zwinktopia.
Reportedly, the virtual event is expected to broadcast in Zwinktopia, a virtual world for the more than seven million Zwinky avatars worldwide. The event will take place on the same day as Live Earth, a 24-hour, 7-continent series of 9 concerts taking place on July 7th that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis.
“Global warming is an issue that we need to confront, and I am proud to do my part to help today’s teens understand the dire consequences of inaction on this issue,” said Kelly Rowland. “Hosting at Stage-Z in Zwinktopia is an innovative way for me to spread this message to the online community.”
Stage-Z will raise awareness of the global warming epidemic and need for climate control reform.
“An Inconvenient Truth and other events have made people aware of the problem,” Brian Reich, director of New Media for the Alliance for Climate Protection said. “LiveEarth will be a major step in raising public awareness, and we are excited to work with Zwinky because it will serve as a good platform to continue introducing both the urgency of the climate crisis and the solvability of the issue,”
“What better place than Zwinktopia — a virtual world free of environmental concerns — to host an event aimed at helping all of us take the first steps toward improving our own environment,” said Scott Garell, CEO of IAC CAP. “By combining entertainment and technology, we have a unique opportunity to allow artists to connect with their fans while helping to improve the global climate crisis.”
“It’s time for us all to take a serious look at what we’re doing to the environment and figure out how we’re going to fix it,” Teddy Geiger agrees. “Stage Z is a way to bring people together and start talking about things we can do to change the world. This is a great start. I am honored to virtually host this amazing event from Toronto where I am currently filming ‘The Rocker.'”