The Memphis Convention and Visitors Bureau's Memphis - The Comeback video is apart of their marketing ad campaign to attract travelers and people to come back to Memphis.
In addition to the video ad campaign, the Memphis Convention and Visitors Bureau (MCVB) has also placed billboards up around various cities such as Nashville and St. Louis.
The Memphis Convention and Visitors Bureau's "Memphis - The Comeback" video was directed by Jason Lee and comes with the following description:
Like a mighty river, Memphis rolls on. Through the years, its carved a well-worn groove into the world. A siren song etched in vinyl, crackling with life, real and raw. It's been heard by many and embraced by those who recognize that fertile ground is not just the soil beneath your feet but the soul within a city. Here at the crossroads, history has been made and will be again. The stage is set. It's time to play. This is the comeback.